Edit Note: I’m editing this months after this was written, and so things have been improved and updated. Perhaps it even feels so normalized that this no longer feels impressive. Alas, I’ll leave the meat of it here for posterity.
It’s amazing how far along things have come.
This core model of GPT had been available for some time. It allowed programmers access to an AI engine capable of scraping the internet and collating data, but we’re now putting the same power into the hands of anyone access to the internet.
In this case, it spits out in mock-typing fashion a better summary of common services we provide as a digital production company. Note that it writes with information likely referenced from a few years back with content available on the internet, presumably mostly blogs that may also lag behind true innovation and up-to-date demands of current photo work in 2023.
The AI output (see below) is surprisingly good, but also feels dated, as the bare minimum for a good tech today.
Clients are now demanding technicians that can handle extensive input of metadata, working with and even building systems to make the process more efficient. This can be coded applications or scripts, purpose-made for our clients’ specific needs. (Interestingly, ChatGPT can also be a valuable tool in augmenting and refining code— more on that in a future post.)
It’s more important than ever that digitechs have a proactive approach to learning about the changing industry.
More is being asked for on each job, including involvement in the equipment selection or knowledge in specialist work. We constantly explore new technologies in the photo space. Even with each update of CaptureOne, we’re dealt new cards to play with (just ask any digital tech), getting all the technology to play nicely together is all extra time outside of the studio that we invest into making your next shoot a success.
Here’s the AI generated article detailing digital tech services offers:
As the world becomes increasingly digital, the role of a digital technician in commercial photography has become more important than ever. These professionals offer a wide range of services that are essential for achieving the desired outcome in a commercial photography project. In this post, we will discuss some of the key services that a digital technician in commercial photography may offer.
Image Capture
A digital technician may operate the camera and related equipment to ensure that images are properly exposed and focused. They may use their expertise to set up the camera and adjust the settings to achieve the desired result. This service is critical for achieving high-quality images that meet the client’s specifications.
Image Editing
In addition to image capture, digital technicians may use software such as Adobe Photoshop or Lightroom to edit and retouch images. This service ensures that the final images are of the highest quality and meet the client’s requirements. Digital technicians may use their expertise to adjust the color, brightness, contrast, and other elements of the image to achieve the desired result.
File Management
Digital technicians may be responsible for organizing, backing up, and archiving digital image files. This service ensures that the client’s files are easily accessible and secure. It also helps to prevent loss of data in case of hardware failure or other issues.
Color Management
Color management is a critical service provided by digital technicians. They may work to ensure that the colors in the final images are consistent and accurate across all media, including print and digital formats. This service helps to ensure that the images are of the highest quality and meet the client’s requirements.
Lighting
Digital technicians may assist with lighting set up and adjustments to ensure that the subject is lit in a way that produces the desired effect. They may use their expertise to set up the lighting equipment and adjust the settings to achieve the desired result. This service is essential for achieving high-quality images that meet the client’s requirements.
Technical Troubleshooting
Digital technicians may be responsible for troubleshooting technical issues that arise during a shoot. This service ensures that the shoot runs smoothly and that any issues are quickly resolved. Digital technicians may use their expertise to troubleshoot equipment malfunctions or software errors to ensure that the shoot is completed successfully.
Equipment Maintenance
Digital technicians may be responsible for maintaining and repairing photography equipment. This service ensures that the equipment is in good working order for future shoots. It also helps to prevent equipment malfunctions during a shoot, which could lead to delays and other issues.
Client Communication
Digital technicians may work closely with clients to ensure that their needs and expectations are met. They may provide regular updates on the progress of the project and work to ensure that the final product meets the client’s requirements. This service is essential for building strong relationships with clients and ensuring that they are satisfied with the final product.
In conclusion, a digital technician in commercial photography plays a critical role in ensuring that the final product meets the client’s expectations and is delivered on time and within budget. They offer a wide range of services that are essential for achieving high-quality images that meet the client’s requirements. Whether it’s image capture, image editing, file management, color management, lighting, technical troubleshooting, equipment maintenance, or client communication, a digital technician in commercial photography is a valuable asset to any photography project.
Let that sink in for a bit. I know there are entire job positions being threatened by this development. Image generation isn’t quite there yet, but it’s still very impressive what they’re doing now.
Be well.
-Andrew