In the commercial and advertising world, a digital tech can be indispensable.
But do you really need one?
From project complexity to budget considerations, here are some factors to consider before booking a tech for a shoot.
Collaboration
Does the project involve multiple or remote team members?
Coordination becomes key. A digital tech can act as a point of contact and communication, directly as a channel or as a translator of visual ideas to actionable steps.
Photographer’s Expertise
A photographer’s primary focus should be on capturing the perfect shot. A trusted tech may call out critical details and coverage while the photographer concentrates solely on capturing the vision.
Data Management
Professional shoots generate large volumes of data that require careful management. A digital tech oversees this aspect, ensuring that file organization, storage, backup, and retrieval are handled systematically and securely.
Post-Processing
Is real-time editing or retouching needed?
Quick composites and edits can carry over to the retouching process, either as references or first stages for the retoucher, saving time on the back end.
Budget and Resources
Can the budget accommodate a digital tech? Their expertise can be a valuable investment, saving time and resources in the long run by maximizing the success of a shoot.
Time Constraints
Are there tight timelines for the shoot?
A digital tech can expedite processes, from setup to post-production, ensuring that deadlines are met without compromising on quality.
Workflow Efficiency
Do we need real-time image review and adjustments?
When clients or creative directors review images in real-time, this can bridge the gap between what’s captured on set and the creative deck.
Specialized Equipment
A digital tech can help wrangle new or advanced equipment, ensuring that all technical aspects are in sync with creative.
Technicals
Complex projects may involve nuanced lighting, intricate camera setups, or other challenges that a tech can handle.
Tethered Shooting
An industry standard, it is crucial to get this right with as little downtime as possible.
Color Management
Maintaining color accuracy is critical, especially in commercial and fashion photography. Good color management ensures that the final images are consistent with the desired output, maintaining quality and brand integrity.
Problem Solving
Technical glitches can occur unexpectedly during a shoot. One may consider the tech a form of unofficial insurance for the shoot.